Protein is the big buzzword in food and nutrition, and it should be!

Protein gives you the control you need to take on the day and make the right food choices – all day. However, most Americans don’t get enough protein, or consume almost all (about two-thirds) of their daily protein at dinner. A growing body of research shows it’s better to balance your protein intake over the course of the day, instead of eating it all at one meal. Protein throughout the day helps you avoid that hungry feeling, giving you more control over the foods you choose.

Do you find it hard to get the right amount of protein at each meal, every day? The Protein Challenge can help! This fun, step-by-step 30-day plan will help you get a balanced amount of protein at each meal.

Why should you take the Protein Challenge?

• A growing body of research shows it may be beneficial to spread out your protein intake over the course of the day.
• Consuming the right amount of protein helps with weight loss goals by reducing mindless snacking, building muscles after a workout and protecting muscle mass. Learn more about the Benefits of Protein [infographic].

How does it work?

• Take control of your appetite by working your way up to 30 grams of protein at every meal for one month.
• You keep track of your food, hunger and moods to see how simple diet changes can make a difference in your overall health and wellness for 30 days and beyond.

How do you get started?

• Sign up for the Protein Challenge at BeefItsWhatsForDinner.com to get all the tools you need, plus daily tips to keep you on track.

Ready? Now take control. Share your progress and engage with other Protein Challenge participants on social media using #ProteinChallenge.

For more nutrition facts head over to ArizonaBeef.com and be sure to follow us on Twitter, Instagram, and Facebook at ArizonaBeef.

The Arizona Beef Council is a partner of the Arizona Interscholastic Association.